Positional

Optimize

Optimize new and existing content with intelligent recommendations. This feature improves term frequency, optimizes for related keywords, and provides suggestions for sentiment, readability, word count, and more. Users can generate dynamic Unanswered Questions to enhance the depth of their content pieces.

Content Analytics

Granular heat mapping uncovers problematic paragraphs or sections of a page where users are leaving. It scores pages based on user experience metrics like scroll depth, bounce rate, and time on the page, flagging underperforming metrics and providing recommendations for CTA placement and conversion rate optimization.

Buyer Journeys

Analyze user flows from entry points to conversion pages, utilizing data to optimize content within common user paths. This feature pinpoints where users are most engaged and where they drop off, with customizable analysis filters for starting points, ending points, and key engagement metrics.

Internals

Streamline internal linking by finding highly contextual missing internal links in existing and new content. This feature provides internal link suggestions across the entire website, which can be exported via CSV, and prompts users to add internal links in-context in new content before publishing.

Keyword Research

Keyword search functionality provides monthly search volume, keyword difficulty, and keyword trendlines for the trailing year. Users can sort and filter keywords by search volume, competition, and exact phrase, and save keywords into lists for future reference.

Keyword Tracking

Track keyword performance with interactive graphs that provide granular insights into a domain’s keyword performance. The dashboard report offers an at-a-glance view of organic traffic, traffic value, number of organic keywords ranking, and more, with additional filters for keyword and page.

Keyword Clustering

Quickly cluster or group a current list of keywords based on SERP data. This feature allows batch searching from a seed keyword to build a new cluster or list of keywords, which is helpful for managing large volumes of keywords and generating new ideas.

Competitor Research

Compare your domain against up to three competitors to discover keywords you might be missing. This feature provides granular filters on critical metrics like competition, search volume, and SERP positioning, allowing users to quickly add keyword ideas to a Keyword List for clustering.

Social Listening

Monitor your brand and engage in conversations by tailoring alerts to strategic needs. This feature allows tracking of competitor content and industry trends, with advanced filtering options to pinpoint conversations within niche subreddits and refine listening by influencer follower counts.

AutoDetect

Validate new content for AI and plagiarism by flagging AI-generated content at both article and sentence levels. Users can re-work AI-generated content to improve originality and human scoring, although the tool is not 100% accurate and may produce false positives and negatives.

Editorial Calendar

Manage your editorial calendar by customizing it with text, dates, numbers, and labels to track all content. Users can create separate calendars for different content types and collaborate with team members, agencies, freelancers, and interns.

Site Audit

Spot SEO issues that matter by scanning your website for errors, warnings, or issues that need addressing for proper site health. The Site Score quantifies the number of errors and warnings based on severity and website size, allowing users to run as many audits as needed and schedule recurring monthly audits.

SEO Title Generator

Quickly generate SEO-optimized titles to improve search engine performance. This tool helps users create effective titles that can enhance visibility and click-through rates.

SEO Keyword Generator

Find primary keywords and identify long-tail opportunities with this free tool. It provides SEO metrics like search volume and keyword difficulty, making it easier for users to optimize their content strategy.

Meta Description Generator

Generate SEO-optimized meta descriptions quickly to improve search engine performance. This tool assists users in crafting compelling descriptions that can enhance their content's visibility.

Blog Idea Generator

Utilize AI to create SEO-friendly blog post ideas with this free tool. It helps users brainstorm content topics that can attract and engage their target audience.

Website Ranking Checker

Check how your website ranks in different countries with this free tool. It provides insights into your site's performance across various regions.

Keyword Rank Checker

Check keyword rankings across multiple countries with this free tool. It allows users to monitor their keyword performance globally.

Backlink Checker

Identify backlink opportunities with this free backlink checker. It helps users discover potential links that can enhance their site's authority and SEO performance.