HubSpot is an AI Marketing platform that unites marketing, sales, and customer service on one customer platform, delivering results quickly.

HubSpot is designed for marketing teams, sales professionals, and customer service agents looking to generate leads, automate marketing, and drive customer retention.

What can I do with HubSpot?

With HubSpot, you can generate leads, automate marketing campaigns, close deals more efficiently, and scale customer support using AI.

How much does HubSpot cost?

HubSpot operates on a freemium pricing model, offering a free HubSpot CRM and various paid tiers including Starter, Professional, and Enterprise plans.

How is HubSpot different from alternatives?

HubSpot differentiates itself by providing an integrated platform that combines marketing, sales, and customer service functionalities, allowing for a cohesive approach to customer engagement.

Does HubSpot have a free trial?

Check HubSpot's site for current trial availability.

HubSpot

Where go-to-marketteams go to grow - scale - close - retain - grow

AI Marketing ToolsFreemiumWebsite

Visit Website

Domain Rating

Monthly Traffic

Traffic Growth

+0.0%

Launch Date

Jan 2006

Est. Revenue

$3.1B

Data updated Jul 16, 2026 · Traffic data: SimilarWeb (estimated)

About HubSpot

Unite marketing, sales, and customer service on one agentic customer platform that delivers results fast.

Quick facts about HubSpot

HubSpot is an AI tool tracked by Relve in the AI Marketing Tools category. It uses a Freemium pricing model and runs on the web at hubspot.com.

The Relve catalog tracks 300+ live tools in AI Marketing Tools. HubSpot is part of the editorial tracking surface, with a Domain Rating of 51 on Ahrefs' authority scale.

Closest alternatives: 11Sight, 1 Trillion Club, 5-Out, Abun, Acquation. Compare HubSpot head-to-head with any of these on the /compare surface — same feature axes, pricing tiers, and traffic side-by-side.

Best for: teams looking for ai marketing tools-class capabilities with a freemium entry point. The Relve editorial team refreshes traffic, ranking, and feature data for HubSpot on a rolling 24-hour cycle (last updated Jul 16, 2026), so the numbers above reflect the most recent snapshot of where the tool sits in the market. Traffic figures are SimilarWeb estimates.

Key Features

Insights

Generate leads

Convert visitors into contacts for your database. This feature helps businesses capture potential customer information, allowing for better follow-up and engagement strategies. Users can implement various lead generation tactics to enhance their marketing efforts.

Drive retention

Identify opportunities to improve customer health. This feature provides insights into customer satisfaction and engagement, helping businesses to proactively address issues and enhance loyalty. Users can leverage data to create targeted retention strategies.

Research customers faster

Get instant answers about your customers with an AI data agent. This feature streamlines the process of gathering customer insights, enabling users to make informed decisions quickly. It enhances efficiency by providing relevant data at the user's fingertips.

Action

Automate marketing

Create campaigns with automation and AI. This feature allows users to streamline their marketing efforts by automating repetitive tasks, enabling them to focus on strategy and creativity. It enhances campaign effectiveness through personalized content delivery.

Close deals

Streamline your process and close more deals faster. This feature provides tools to manage sales pipelines effectively, helping users to track progress and optimize their sales strategies. It enhances the overall sales process by reducing friction.

Scale support

Support customers at scale with AI and a help desk. This feature enables businesses to manage customer inquiries efficiently, ensuring timely responses and improved customer satisfaction. Users can leverage AI to handle common queries automatically.

Automate sales prospecting

Identify and engage high-value leads with an AI prospecting agent. This feature automates the lead generation process, allowing users to focus on nurturing relationships rather than searching for prospects. It enhances sales efficiency and effectiveness.

Platform Features

Smart CRM

AI-powered, flexible CRM software that serves as a single source of truth for customer data. This feature connects all business data, ensuring that users have access to accurate and actionable insights. It enhances collaboration across teams by providing a unified view of customer interactions.

Breeze

AI agents and features that power the entire platform. Breeze enhances productivity by providing intelligent assistance across various tasks, enabling users to work more efficiently. It integrates seamlessly with existing workflows to deliver actionable insights.

HubSpot Marketplace

Connect your favorite apps to HubSpot. This feature allows users to integrate various tools and applications, enhancing the functionality of the HubSpot platform. It provides flexibility and customization options to meet diverse business needs.

Brand & Knowledge

AEO (Beta)

Answer engine optimization tools that track and improve your brand's visibility in AI results. This feature helps businesses understand their online presence and provides recommendations for enhancing visibility. Users can leverage insights to optimize their content strategy.