dig

Get authentic answers

See what people actually think and feel across social video, grounded in real posts, reactions, and comments, not generic AI summaries. This feature allows users to access genuine audience sentiment and insights directly from social media content.

Understand why something is going viral

Test a hunch in minutes, not hours. Get a real read on where the narrative is heading while there’s still time to act. This feature enables users to quickly analyze trending topics and their underlying reasons.

Spot trends and cultural moments early

Catch emerging themes, shifts, and cultural signals while they're still forming, not after they've already peaked. This feature helps users stay ahead of trends by identifying them in their infancy.

Turn audience reaction into campaign direction

Find the hooks, angles, and talking points hidden in audience reactions, then turn them into your next campaign, pitch, or brief. This feature is designed for creators and agencies to leverage audience insights for strategic planning.

Social sentiment analysis

dig delivers precise, context-aware sentiment tuned to your point of view, not generic scoring. Track shifts, compare creators and topics, and spot rising positivity or negativity before it shapes the narrative.

Run deep social research in one conversation

Ask complex and strategic questions and source authentic answers from social in one uninterrupted, conversational research flow. This feature allows users to conduct thorough research without interruptions.

Automated qualitative research

dig analyzes speech, visuals, scenes, objects, captions, and emotion across billions of videos, delivering fast, consistent insights without manual tagging or bias. This feature provides research teams with reliable findings.

Discovery tool for in-depth analysis

AI-powered clustering that goes beyond surface trends to uncover hidden patterns, mood shifts, and cultural changes before they start spreading. This feature helps researchers identify deeper insights within social content.

Research in plain language

Ask complex research questions in natural language and instantly receive structured, traceable insights. This feature simplifies the research process, making it accessible to all users.

Turn insights into decision-ready outputs

Generate outputs such as automated summaries, transcripts, and weekly intelligence briefings built for immediate action. This feature ensures that research teams can present findings with confidence.

Real-time alerts

Notifying teams the moment sentiment, narratives, or key creators shift. This feature ensures that users are always informed about significant changes in social media narratives.

Smart alerts

Get notified in real time when narratives shift, risks emerge, or key topics spike. dig's real-time social listening alerts mean your team never finds out about a brand crisis after the fact.

In-Video Intelligence: See Inside Every Frame

While others rely on captions or metadata, dig analyzes the video itself. See what’s actually happening inside the video. Analyze people's appearance, product placement, logos, and scenes - frame by frame with 95% tagging accuracy across 102 languages.

Social video monitoring live feed

Watch relevant social video activity unfold as it happens across platforms, topics, and creators - filtered, contextualized, and ready for close examination. This feature provides users with a real-time view of social media dynamics.

Social comments analysis

dig analyzes the sentiment and themes inside comments to reveal concerns, emotions, and emerging narratives. Get a clear picture of how audiences truly respond. This feature enhances understanding of audience reactions.

Creator analysis

dig builds complete creator profiles including type, demographics, reach tier, language, and content style. Understand who is driving narratives and which creators move your audience. This feature helps brands identify key influencers.

Deepfake and impersonation protection

Detect manipulated video, audio, and images targeting leaders, agencies, and officials. This feature helps organizations safeguard their reputation against misinformation.

Detect fake engagement and measure real influence

Not all reach is equal. dig shows you which signals you can trust. Separate real influence and genuine feedback from artificial noise. This feature protects brands' online reputation without the overload of manual monitoring.