Contentful

Platform

Deliver intelligent experiences from one source.

Centralized content management

Create and manage all your content in one place to deliver consistent, on-brand experiences across websites, apps, and more.

Modular content

Composable, modular architecture: once you update a content component, it’s instantly updated everywhere.

Reuse, remix, and roll out content components

Reuse, remix, and roll out content and design components across multiple channels, brands, and regions.

Personalization

Easily create highly personalized experiences.

No-code personalization

Effortlessly create personalized content for different audience segments by setting up rules — no complex coding required.

Segmentation

Define your audience in seconds.

Experimentation

Learn what resonates in real-time.

Insights

Analyze content performance on-the-fly.

Component-level performance measurement

View what content works best, fine-tune specific components, and continuously improve performance.

Data connections

Bring your data all together in one place.

AI Actions

Automate and streamline content workflows (labeled New).

AI Suggestions

Personalize and experiment with confidence.

Native AI content creation

Contentful’s native AI creates content that sounds like you, plus audience insights and suggestions for experimentation.

Generate, translate, and personalize content with contextual AI

Use Contentful’s AI capabilities to create and localize content within your brand guidelines, then personalize it for every audience, channel, and region within the same interface.

Automation and Workflows

Eliminate busywork with AI.

AI-powered taxonomy assignment

AI-powered taxonomy assignment for content.

Analytics (Beta)

Agentic analytics directly in your workflow.

Analytics Agent

Analytics Agent capability surfaced in product help center.

Content insights

Entry-level analytics and content effectiveness measurement.

Studio

Visually assemble experiences at scale.

Experiences

Studio Experiences for assembling experiences in spaces.

Front-end hosting

Launch and scale rich sites faster than ever.

Localization and Translation

Reach more markets without the overhead.

Localization in Contentful

Localize content via locales, locale-based publishing and field/entry localization.

Workflows

Create and manage editorial workflows with steps, permissions and automations.

Tasks

Tasks within entries.

Comments

Comments within entries.

Versions

Version history for entries.

Scheduled publishing

Schedule entries to publish and view scheduled actions.

Live preview

Live preview and live preview publishing for content.

Launch

Create and manage releases (set up, manage, view scheduled releases in Calendar).

Timeline

Create and preview Timeline releases.

Visual Modeler

Visually design content models.

Content types and fields

Create, update, configure, duplicate and delete content types and fields with validations.

Taxonomy

Taxonomy manager, application of taxonomy, search and filter and localization.

Tags

Create tags, content permissions with tags, bulk tagging, filtering by tag.

Content model templates

Create, install, edit and reuse content model templates.

Cross-space references

Link content across multiple spaces with cross-space references in rich text fields.

Asset management

Add, publish, edit, archive and bulk-manage media assets, including multiple resolutions.

Embargoed assets

Embargoed assets with protection modes.

DAM service support

Working with a DAM service.

AI Image Generator

AI image generator app for assets.

AI Image Tagging

AI-powered tagging for image assets.

AI Content Generator

AI Content Generator app for entries.

Teams

Create teams, add members, manage team memberships and use teams to control access.

Custom roles and permissions

Organization roles, space roles, custom roles and permissions, content permissions and Allow/Deny rules.

SCIM user provisioning

User provisioning via SCIM with Okta, OneLogin, Azure and Ping.

Single sign-on (SSO)

SSO support documented in FAQs.

Two-factor authentication (2FA)

Two-factor authentication for accounts.

Content Management API (CMA)

Read/write API to manage content in spaces, with optimistic locking and 7 requests/sec default rate limit.

Content Delivery API (CDA)

Delivery API for content, distinct from CMA.

EU data residency

Alternate base URL https://api.eu.contentful.com for EU data residency customers.

Cursor pagination

Cursor pagination on collection resources in the API.

Webhooks

Webhooks for content events.

Functions

Supported functions in Contentful.

Personal Access Tokens

Personal access tokens for API authentication.

Multiple environments

Create environments and environment aliases, change alias targets and manage environment permissions.

Remote hosted MCP server (Beta)

Zero-infrastructure MCP server at https://mcp.contentful.com/mcp for AI agents to read and write content, manage content models, work with assets, and invoke AI Actions.

Local open-source MCP server

A local Node.js MCP server you can run in your own environment using a Contentful Management API personal access token.

Per-environment MCP tool configuration (Marketplace app)

Per-environment permission layer via the Contentful MCP app letting admins decide which tools are available in each environment, read-only or read/write.

MCP tool: AI Actions

MCP tools to create, invoke, get, list, update, publish, unpublish and delete AI Actions for AI-powered workflows.

MCP tool: Entries

MCP tools to manage content entries end-to-end (search, get, create, update, publish, unpublish, delete).

MCP tool: Assets

MCP tools to upload, organize, and publish media assets.

OAuth authorization for MCP

OAuth-based authorization with consent flow for selecting spaces/environments per MCP session.

Ecosystem

Plugs into your stack — ecommerce, AI, and more — to elevate and extend any experience.

Marketplace

Apps and integrations to extend Contentful.

App Framework

Build custom apps using the Contentful App Framework.