Overview
About this event
The MarTech Conference is a virtual marketing technology event. It is produced by Third Door Media, publisher of MarTech.org. Each edition is free and fully online.
The event serves senior marketing, technology, and digital leaders. It focuses on practical strategies, not vendor hype. Each edition runs as a single, focused day.
The 2026 series spans four editions, all listed at martech.org/conference. Each follows the same format: one day, one track, six panels. All four are free to attend online.
What Usually Happens at The MarTech Conference?
Each edition runs six expert-led panel discussions. The panels are unscripted, with live audience Q&A. Sessions are short and designed to fit a workday.
Speakers come from major brands and martech vendors. Topics track the current pressures on marketing teams. All content is available on-demand after each edition.
When Is The MarTech Conference 2026 Taking Place?
The 2026 series has four dates. These are March 4, May 6, September 2, and November 4. Each runs online and starts at 11 a.m. ET.
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The 2026 Editions
The MarTech Conference runs four times in 2026. Each edition is a standalone day. The table below lists the dates, themes, and status.
| Edition | Date | Theme | Status |
|---|---|---|---|
| March | March 4, 2026 | Marketing's new frontier: cookies, funnels, AI discovery | On-demand |
| May | May 6, 2026 | Marketers rising: creativity and connection in AI | On-demand |
| September | September 2, 2026 | AI disruption, customer data, and performance | Registration open |
| November | November 4, 2026 | AI and agentic marketing | Opens Sept 9 |
What Happened in the Spring Editions
The first two 2026 editions have already taken place. Both are now free to watch on-demand. Their themes set up the rest of the year.
March 4: Marketing's New Frontier
- The March edition focused on marketing's shifting landscape. It covered disappearing cookies, collapsing funnels, and AI-driven discovery. Six panels addressed privacy, data silos, and search authority.
- Speakers came from HubSpot, CBIZ, and other teams. The goal was practical frameworks for an unpredictable market. The full program is now on-demand.
May 6: Marketers Rising
- The May edition centred on creativity and connection in the AI age. Its theme was balancing privacy with real revenue goals. Panels gave blueprints for linking complex data to business value.
- Speakers came from Expedia, Cella, and other companies. Sessions targeted marketing and marketing-operations pressures. The full program is now on-demand.
The MarTech Conference 2026: Latest Updates
4 topicsThe two spring editions are now on-demand. The focus turns to the September and November editions. Both are free and fully online.
September Edition Now Open
The September 2 edition centres on AI disruption and customer data. Speakers include leaders from Google, Cisco, and IAB. Premier sponsors are MessageGears, OneTrust, and Tealium.
November Edition Goes Agentic
The November 4 edition focuses on AI and intelligent agents. It looks at how agents reshape marketing work. Speakers include experts from Expedia and Cisco.
November Registration Opens September 9
Free registration for November opens on September 9, 2026. Full speakers, sponsors, and agenda will follow then. This page will be updated once those details are live.
Free and On-Demand Access
Every edition is free to attend live online. Each program is then available on-demand. Access runs for 180 days after each event.
Main Topics Across 2026
4 topicsThe panels track the current pressures on marketing teams. Themes recur across the four editions. The areas below reflect the confirmed focus.
AI and Agentic Marketing
AI runs through every 2026 edition. The November edition centres on AI agents directly. Topics include research, content, and personalisation at scale.
Customer Data and Privacy
Sessions cover trustworthy customer data foundations. Privacy, identity, and compliance are recurring themes. The March edition covered cookieless identity directly.
Visibility and Search in the Age of AI
Panels address online visibility as AI reshapes search. This covers being found across new AI surfaces. It is a recurring concern for marketing teams.
Marketing Workflows and Operations
Sessions cover rethinking marketing workflows and operating models. Automation and team structure are common themes. The focus is sustainable performance, not quick fixes.
Speakers
Speakers vary by edition and are drawn from major brands. The 2026 editions feature leaders from Google, Cisco, IAB, and Expedia. Vendor experts also join the panels.
Recent editions have featured well-known martech voices. Scott Brinker of HubSpot and Jessica Kao of Adobe both spoke in 2025. Each edition's full lineup is on its own speakers page at martech.org/conference.
Event Experiences
4 topicsEach edition blends panels with interactive and on-demand elements. The format is built around a busy workday. The sections below outline what to expect.
Six Panel Discussions
Each edition runs six panel discussions. The panels are unscripted and practitioner-led. They deliver diverse, actionable perspectives.
Live Q&A
Live Q&A runs alongside the panels. Attendees can put questions to the experts. This shapes the direction of each discussion.
On-Demand Access
Every session is recorded for on-demand viewing. Access runs for 180 days after the event. This lets attendees watch around their schedule.
Resources and Certificate
Each edition includes downloadable training resources. Attendees also receive a certificate of attendance. These support applying the content at work.
Why The MarTech Conference 2026 Matters
3 topicsThe event tracks what is actually working in marketing now. It gives senior marketers a fast, free read on change. Different roles gain different value from attending.
For Marketing and Creative Leaders
Panels cover AI, data, and performance strategy. Leaders get frameworks to prove marketing's impact. The senior-level audience makes peer insight useful.
For MarTech and Operations Teams
Sessions cover workflows, data foundations, and tooling. Content targets teams running the martech stack. The focus is sustainable, repeatable performance.
For Founders and SaaS Teams
The event maps AI's impact on go-to-market. Founders can track how marketing is shifting. The free, online format lowers the cost of attending.
Agenda
Each edition runs as a single day. Times follow US Eastern Time (ET). The full agenda for each edition is on its own page at martech.org/conference.
| Segment | Programme |
|---|---|
| From 11 a.m. ET | Program begins, opening panel |
| Midday | Panel discussions with live Q&A |
| Across the day | Six panels total, with breaks |
| After the event | On-demand access for 180 days |
Following this event? Get the updates as they drop.
Registration and Access
Every edition of The MarTech Conference 2026 is free. Registration is handled per edition through events.martech.org. No payment is required at any point.
The September edition is open to register now. November registration opens on September 9, 2026. The March and May editions are available on-demand.
Each free ticket includes the full program and live Q&A. It also includes training resources and a certificate of attendance. On-demand access runs for 180 days.
How to join
Online
The MarTech Conference is a fully online event with no physical venue or travel. Each edition runs on the MarTech events platform as a single track starting at 11 a.m. ET, with on-demand access for 180 days afterwards. A stable internet connection is the only requirement.
Date & Time
Mar 4 – Nov 4
Starts 11:00 AM EST
Location
Online
Livestreamed worldwide
Format
Online
Watch from anywhere
Recap: 2025 & 2024
The biggest announcements from the last 2 The MarTech Conference editions.
The MarTech Conference 2025 Recap
The 2025 series included editions on September 17 and November 4. The community voted these the highest-rated editions of the series. Both were free and fully online.
Main announcements included:
- September covered data and AI across six panels
- Speakers included Jessica Kao of Adobe
- Brands attending included Amazon, Verizon, NASDAQ, and Boeing
- November focused on agentic AI, with Scott Brinker of HubSpot
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