AI tool face-off

42Signals vs Frase

42Signals (Contact for Pricing) vs Frase (Freemium), scored side by side on traffic, features, pricing, and audience so you can pick the right fit.

42Signals

AI-powered eCommerce insights tool for brands to track, optimize, and grow online sales.

42Signals is an AI-powered ecommerce insights tool for brands to track, optimize, and grow their online presence. It provides eCommerce insights on product availability, pricing, and more, helping brands anticipate consumer demand, track competition, optimize digital shelves, and win in an online retail environment.

AI SEO Tools

Contact for Pricing

Visit website Details

Frase

Rank on Google. Get Cited by AI.

Frase researches your market, creates optimized content, tracks your visibility across Google, ChatGPT, and Perplexity, and tells you exactly what to do next.

AI SEO Tools

Freemium

Visit website Details

Too close to call

42Signals and Frase are evenly matched across the tracked dimensions.

Head to head

Scoreboard

42Signals

Frase

30KMonthly traffic0

+0.5%Traffic growth+0.0%

33Domain rating37

5.0User rating0.0

77Reviews0

6Feature coverage9

0Integrations13

Contact for PricingPricing valueFreemium

The details

Attribute

42Signals

Frase

CategoryAI SEO ToolsAI SEO Tools

Launch dateAugust 2, 2023January 1, 2017

PlatformsWebsiteWebsite

Region focusUnited StatesGlobal

HeadquartersPromptCloud Technologies Pvt LtdN/A

Founded20222017

Team size911

Capabilities

Feature comparison

SupportedPartialNot supported

Feature

42SignalsRebrand

FraseRebrand

Any URL

B: import-export

Claude, ChatGPT & AI Assistants

B: api

GitHub

B: import-export

Google Docs

B: import-export

Google Search Console

B: native

Linear

B: import-export

Notion

B: import-export

REST API

B: api

Sanity

B: native

Slack Notifications

B: native

Webflow

B: native

WordPress

B: native

Zapier, Make & n8n

B: zapier

Content Analyst

B: 1 use-case

Content Governance Specialist

B: 1 use-case

Content Marketer

B: 1 use-case

Content Marketing Manager

B: 1 use-case

Content Operations Manager

B: 1 use-case

Enterprise Content Team

B: 1 use-case

General

A: 4 use-cases

Plans

Pricing

42Signals

Contact for Pricing

Pricing details not available. View pricing page

Frase

Free plan

Free trial

Freemium

Starter$49/mo

Full AI Agent access
10 AI-optimized articles/month
50 audit pages/month

Professional$129/mo

3 seats included (+$29/seat)
40 AI-optimized articles/month
250 audit pages/month

Scale$299/mo

5 seats included (+$29/seat)
100 AI-optimized articles/month
1,000 audit pages/month

EnterpriseCustom

Custom plan based on needs
Dedicated account manager
Custom SLA & onboarding

Audience

Traffic & audience

42Signals

41.62%

Direct

40.26%

Referrals

11.90%

Social

4.96%

Worldwide, desktop only

Frase

0.00%

Direct

0.00%

Referrals

0.00%

Social

0.00%

Top regions

42Signals

United States19%

India18%

Nigeria11%

Vietnam10%

United Kingdom5%

Frase

No regional data available.

Questions

Frequently asked

42Signals

What is 42Signals?

How to use 42Signals?

42Signals allows users to track and map product listings, monitor competitors' pricing strategies, analyze inventory, understand customer preferences through reviews and ratings, optimize product listings, and track prices across online channels.

What does 42Signals do?

42Signals is an AI-powered solution suite for consumer brands to anticipate consumer demand, track competition, optimize digital shelves, and grow online sales.

What kind of support does 42Signals provide?

42Signals provides 24/7 support to its customers via chat, email, and phone services. Their data experts can help set up web crawlers and customize dashboards.

What eCommerce insights does 42Signals deliver?

42Signals delivers eCommerce insights that help consumer brands become agile in today's fast-moving world, including insights on price trends, product stocks, and customer reviews.

Frase

What's the difference between GEO Score and AI Visibility Checker?

GEO Score grades how well a single page is optimized for AI search engines (a 0–100 score across Citability, Structure, Definitions, Takeaways, and Citations). The AI Visibility Checker measures whether your domain is actually cited by ChatGPT, Perplexity, and Google Gemini today. GEO Score is forward-looking — what to fix on a page; AI Visibility Checker is current-state — who's citing you right now.

Are these tools free?

Yes. Both are free with no signup required for the basic results. The AI Visibility Checker shows the ChatGPT result for free; email capture unlocks the deeper Perplexity + Gemini result. The GEO Score Checker is fully free with no email required. For advanced AI content optimization and real-time scoring across your full site, Frase subscriptions start at $38/month.

Which AI engines does the AI Visibility Checker test?

ChatGPT for the free tier-1 result. After email capture, we also probe Perplexity and Google Gemini using AI-search-style phrases generated for your domain's industry.

How accurate is a single-domain probe?

Each AI Visibility probe runs three AI-search-optimized phrases generated for your domain. Cited/not-cited reflects a single moment in time — AI search engines update their indexes constantly, so results can shift week to week. Use it as a directional check, not a permanent verdict.

Do I need to sign up to use either tool?

No. The GEO Score Checker requires no signup. The AI Visibility Checker shows your ChatGPT result without signup; only the deeper multi-engine result gates behind email capture.

Verdict